Case Study: Increasing Conversion using Landing Pages for Tovala
Tovala is a smart oven combined with fresh food delivery service: A complex product that requires heavy consumer education: Ampush’s goal was to drive scale within fixed efficiency limits.
The Ampush Approach:
Created a portfolio of landing pages to deliver tailored messaging to different audiences.
Built 25 landing page variants, testing multiple different components in each variant.
Varied landing page messaging, including price callouts & financing options for retargeting audiences and product explainer videos for prospecting audiences.
Employed tech to increase page load speed, especially on mobile.
Conversion rate for paid Facebook traffic improved 20%.
Revenue increased by ~25%.