Improving Creative Performance
Unlock Performance with Creative Analysis
Creative is one of the most impactful levers in improving the performance of campaigns. The top platforms require up-to-date creative and one approach may not achieve top performance across all platforms. A robust, data-driven approach to Creative Analysis will help inform your creative strategy for each digital platform and even amongst different audience groups.
Comparing Ad Performance by Platform
Our designers have expertise in creative strategy for each of the major platforms Ampush services. They identify each partner’s top and bottom performing creative using a combination of campaign performance factors relating to that partner’s specific business objective. We want to see which creative had the biggest impact on ultimately driving revenue.
Ampush designers do a deep dive into the common ad elements of the top and bottom performing ads on each platform. Each platform has different visual best practices and trends for top performing ads. Our designers assess a wide variety of creative elements including:
Best Practices for Static Ads
Plain or single color backgrounds
Single subject focal point
Zoomed in or cropped subjects
Logo and CTA for Facebook
No logo or CTA for Instagram
Light color palette
What to Avoid for Facebook and Instagram Ads:
Zoomed out subjects