DTC swimwear brand Andie relied heavily on one SKU - the Amalfi swimsuit - for a large portion of sales.  Ampush’s goal was to grow revenue while diversifying the product mix.

Created dashboard (including Shopify and Facebook data integrations) to track sales at the SKU level.

Tested over 450+ new ad creatives promoting 75+ different SKUs, to identify top performing products.

Built over 20 iterations of champion ad creatives to drive scale behind top performer: The Malibu swimsuit.

In the week of SKU diversification launch, the Malibu made up 50% of orders at a 40% lower CPA. 

In first quarter working together, we increased year-on-year volume by 49% at 21% improved ROAS.