Case Study: Paid Influencer Media Strategy for STARZ


Increase subscriptions using third party influencer media for STARZ's streaming app

The Ampush Approach

Leverage influencer paid media to drive incremental volume. Source influencers and incorporate their creatives into paid campaigns

Create in-house meme pages to rapidly iterate and update creatives according to the latest STARZ content and offers


The influencer and meme creatives had a 54% higher Click Through Rate compared to the branded content from STARZ’s page

After scaling up the influencer and meme creatives, they accounted for 25% of STARZ’s Facebook volume

Influencer and meme content accounted for 40% of subscriptions for Power’s Season 6 premiere during which STARZ spent over $3 million on Facebook direct response marketing